The Kimbo story begins over 50 years ago, when three brothers started roasting coffee in their father’s bakery in Naples. In a city where practically everyone cultivates and hands down the art of coffee, the talent and intuition of some stand out. This is the case of Francesco, Gerardo, and Elio Rubino who founded the company.
They did not start out as industrialists, but the popularity of their espresso was soon extended beyond their neighbourhood and there were those who came from far and wide to drink it. Their fame increased slowly, like sipping a cup of good coffee, and they got new ideas, such as bringing the pleasure of Neapolitan coffee to bars and homes all over the world.
In the 1960’s, the Rubino brothers took advantage of new packaging techniques and the opportunities this gave them. With the revolutionary vacuum-packed can, the Neapolitan tradition of real coffee could be taken anywhere. With this in mind, Café do Brasil was set up in 1963 and soon became one of the most important coffee roasting shops in Europe. Their coffee became famous all over Italy and the world with the Kimbo trademark, in fact, in 1994 Cafè do Brasil ranked second in the retail sector of the Italian market for packaged coffee, a position that it still holds today.